ARC X Dutch Basketball Federation

Dutch Basketball Federation

Together with the Dutch National Basketball Federation, Behind the Arc wanted to take the fans and players back to the courts where they started to play basketball when they were young. Therefore we chose three internationals, Worthy de Jong, Mohamed Kherrazi and Karel Vrolijk to tell their story about how their fascination with basketball came to be.

Concept: Behind the Arc
Design: Behind the Arc
Production: Behind the Arc
Videography: Bram van der Kolk

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Dutch Basketball Federation campaign
Dutch Basketball Federation campaign
NBB-poster-mockup-1

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BEHIND THE ARC
’s–Gravenhekje 1A

1011 TG Amsterdam
The Netherlands
+31 20 521 31 00
info@behindthearc.com

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