Basketball Nederland - Behind the Arc

Client: Dutch Basketball Federation

Scope:
Communication strategy, content creation, campaigns

How do you reach a new audience and create engagement with you brand?

Together with the Dutch Basketball Federation, Behind the Arc wants to reach 500.000 basketball fans in the Netherlands. This means the federation had to engage with (potential) fans in a new way.

We wanted basketball to be more than a game, and the players to be more than just a statistic. Therefore, we wanted to show their stories, and give the players the opportunity to become heroes to their fans.

Our main goal was to actively communicate online through well designed visual content. Since we took over, there has been a clear increase of visibility, as well as a growth of the following of @BasketballNederland.