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Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative social studio defined by our ingenuity.

Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative agency defined by our ingenuity.

Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative social studio defined by our ingenuity.

Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative social studio defined by our ingenuity.

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

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FASHION
IS IN OUR DNA

FASHION
IS IN OUR DNA

FASHION IS IN OUR DNA

FASHION 
IS IN OUR 
DNA

Our heritage is fashion. Leading the world of fashion in creative design and communication for over 15 years, we have transformed into a multidisciplinary studio. The ever changing trends in fashion still inspire us today, we believe our history shapes our future. Solar Initiative is our legacy, we embrace it and continue forward.

Our heritage is fashion. Leading the world of fashion in creative design and communication for over 15 years, we have transformed into a multidisciplinary studio. The ever changing trends in fashion still inspire us today, we believe our history shapes our future. Solar Initiative is our legacy, we embrace it and continue forward.

Our heritage is fashion. Leading the world of fashion in creative design and communication for over 15 years, we have transformed into a multidisciplinary studio. The ever changing trends in fashion still inspire us today, we believe our history shapes our future. Solar Initiative is our legacy, we embrace it and continue forward.

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SPORT IS OUR
PASSION

SPORT IS OUR
PASSION

SPORT IS OUR
PASSION

SPORT IS OUR
PASSION

SPORT IS OUR
PASSION

Sports are a big part of the lives of our team members. We believe sports have the ability to build a community, both on and off the court. On the court, you need to be able to take quick decisions, think strategically and work as a team. Off the court, our experience as professional athletes provides a unique perspective into the world of communication.

Sports are a big part of the lives of our team members. We believe sports have the ability to build a community, both on and off the court. On the court, you need to be able to take quick decisions, think strategically and work as a team. Off the court, our experience as professional athletes provides a unique perspective into the world of communication.

Sports are a big part of the lives of our team members. We believe sports have the ability to build a community, both on and off the court. On the court, you need to be able to take quick decisions, think strategically and work as a team. Off the court, our experience as professional athletes provides a unique perspective into the world of communication.

Sports are a big part of the lives of our team members. We believe sports have the ability to build a community, both on and off the court. On the court, you need to be able to take quick decisions, think strategically and work as a team. Off the court, our experience as professional athletes provides a unique perspective into the world of communication.

Sports are a big part of the lives of our team members. We believe sports have the ability to build a community, both on and off the court. On the court, you need to be able to take quick decisions, think strategically and work as a team. Off the court, our experience as professional athletes provides a unique perspective into the world of communication.

We create stories

We create stories

What we can do for you:

Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight Creations ○ Brand Placement ○ Social Media Branding ○ Brand Activation 

What we can do for you:

Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight Creations ○ Brand Placement ○ Social Media Branding ○ Brand Activation 

What we can do for you:

Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight  Creations ○  Brand Placement ○ Social Media Branding ○ Brand Activation 

The impact we create

The impact we create

Dutch Basketball Federation

Behind the Arc creates and implements communication concepts for the Dutch Basketball Federation to gain exposure and popularity within the Netherlands.

Dutch Basketball Federation

Behind the Arc creates and implements communication concepts for the Dutch Basketball Federation to gain exposure and popularity within the Netherlands.

Increase of reach:

41%

Vogue Netherlands

Joining forces with Vogue in 2012, our expertise in art direction and design helped establish Vogue Nederland as a household name within the fashion industry.

Vogue Netherlands

Joining forces with Vogue in 2012, our expertise in art direction and design helped establish Vogue Nederland as a household name within the fashion industry.

Mercur Award: Magazine of
the year

We are Basket

Behind the Arc is building an online community that connects people from all over the world with a passion for basketball and fashion.

We are Basket

Behind the Arc is building an online community that connects people from all over the world with a passion for basketball and fashion.

Read in over
100 countries

Brands we have worked with

Brands we have worked with

basketball-nederland-logo
nike-logo
de-bijenkorf-logo
vogue-logo
oqium-logo
topsport-amsterdam-logo

For more information contact us via info@behindthearc.com 
or follow us on Instagram and LinkedIn

For more information contact us via info@behindthearc.com 
or follow us on Instagram and LinkedIn

For more information contact us via info@behindthearc.com 
or follow us on Instagram and LinkedIn

For more information contact us via info@behindthearc.com 
or follow us on Instagram and LinkedIn

For more information contact us via info@behindthearc.com 
or follow us on Instagram and LinkedIn