BEHIND THE ARC IS NOT YOUR ORDINARY CREATIVE SOCIAL STUDIO. WE BRING INSPIRATION TO EVERYONE WHO’S PASSIONATE ABOUT FASHION AND SPORTS.

“The passion and determination we once shared on the court, we now translate into Behind the Arc.”

Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations. 

Behind the Arc wasn’t built in one day. It all started with the conception of our first basketball minded project: We are Basket. Through this project, we wanted to show our love for the game, but also blend the two things we appreciate the most: fashion and basketball. 

Fashion, on the other hand, has been playing a role in our parent company, Solar Initiative, for the last 15 years. We believe our history shapes our future, and we'll embrace their legacy, while we go down this new road.

Behind the Arc Nienke van Rijn

Nienke van Rijn
Communications

Behind the Arc Nick Pluijmers

Nick Pluijmers
Art

Behind the Arc Floris Versteeg

Floris Versteeg
Strategy / Account

Behind the Arc Storm Gori

Storm Gori
Marketing / Operations

Behind the Arc Akeel Eduardo

Akeel Eduardo
Apparel

Behind the Arc Nico Graham

Nico Graham
Communication Intern

Behind the Arc foto Len

Len Verbij
Design Intern

GET IN TOUCH

BEHIND THE ARC
’s–Gravenhekje 1A

1011 TG Amsterdam
The Netherlands
+31 20 521 31 00
info@behindthearc.com

SOCIAL
Instagram:
@behindthearcagency
Linkedin:
Behind the Arc