Inspired by design, fashion and sports. We create impactful experiences and digital content for brands of tomorrow.

“We believe in finding creativity in every person. That's why we don't work for you, but with you.”

Behind the Arc is a Creative Consultancy.  Our expertise lies in the field of branding and strategic communication through digital content creation.

Creative thinking is our core value. In brainstorm sessions and workshops we offer a new perspective, challenge stereotypes and shape the future together with our partners.

Behind the Arc is built on the two things we love the most: fashion and sports. Fashion has been playing a role in our parent company, Solar Initiative, for the last 15 years. We believe our history shapes our future, and we'll embrace their legacy, while we go down this new road.

Our Team

Storm Gori

Basketball Encyclopedia | Strategist | Fast thinker | Most definitely has played more video games than you, and will battle you in every one of them | Studied marketing | History buff | 

Nienke van Rijn

Addicted to coffee | Communications & copywriting | Focused | Named her two cats after basketball players | Background in Communication and Information sciences and Cross-media Culture | Always thinking of the next social media content |

River Gori 

Always ahead of the pack | Creative | Sociable | Makes the best Iced Coffee | Thinks color makes the difference | Does everything with a purpose |

Miguel Gori 

Photographer | Creative Director | Eye for detail | Organized | Can tell you all about the best spots in Amsterdam | Art director of Vogue Netherlands for 6 years  |

Jeannette Zuurbier 

Managing director | Straightforward | Wants to bridge the gap between fashion and basketball | Client focused | Always up for the challenge | Would love to have mountains in the Netherlands so she could ski every day | Never gives up |

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