Client: Costes


Event management, strategy, public relations

New shop, new fall, new you!

Costes, part of the Sting Companies, is a Dutch fashion retailer who opened their first store in Utrecht in 2013.

For the opening of their 40th store, Costes asked Behind the Arc to develop a PR campaign to create online awareness and generate traffic to the store.

‘NEW SHOP, NEW FALL, NEW YOU’ was launched a week before opening. It was a great success in reach, engagement, as well as the off-line event! Our next collaboration with Costes is already in the books!