Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative agency defined by our ingenuity. Ranging from branding to event execution, our expertise is multidisciplinary. We aim for personality, authenticity, simple yet artful with a contemporary touch. More than ever, it is essential to have a story and be able to impact the world around us. We create. We design. We believe.
Rooted in creativity. Inspired by design, fashion and sports. Behind the Arc is an Amsterdam-based creative agency defined by our ingenuity. Ranging from branding to event execution, our expertise is multidisciplinary. We aim for personality, authenticity, simple yet artful with a contemporary touch. More than ever, it is essential to have a story and be able to impact the world around us. We create. We design. We believe.
DESIGN IS OUR CORE
DESIGN IS OUR CORE
DESIGN IS OUR CORE
DESIGN IS OUR CORE
DESIGN IS OUR CORE
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FASHION
IS IN OUR DNA
FASHION
IS IN OUR DNA
FASHION IS IN OUR DNA
FASHION
IS IN OUR
DNA
Our heritage is fashion. Leading the world of fashion in creative design and communication for over 15 years, we have transformed into a multidisciplinary studio. The ever changing trends in fashion still inspire us today, we believe our history shapes our future. Solar Initiative is our legacy, we embrace it and continue forward.
SPORTS IS OUR
PASSION
SPORTS
IS OUR
PASSION
SPORTS
IS OUR
PASSION
SPORTS IS OUR
PASSION
SPORTS
IS OUR
PASSION
Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations.
Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations.
The impact we create
The impact we create
Dutch Basketball Federation
Behind the Arc creates and implements communication concepts for the Dutch Basketball Federation to gain exposure and popularity within the Netherlands.
Increase of reach:
41%
Vogue Netherlands
Joining forces with Vogue in 2012, our expertise in art direction and design helped establish Vogue Nederland as a household name within the fashion industry.
Mercur Award: Magazine of
the year
We are Basket
Behind the Arc is building an online community that connects people from all over the world with a passion for basketball and fashion.
Read in over
100 countries
What we can do for you:
Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight Creations ○ Brand Placement ○ Social Media Branding ○ Brand Activation
What we can do for you:
Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight Creations ○ Brand Placement ○ Social Media Branding ○ Brand Activation
We create stories
We create stories
Brands we have worked with
Brands we have worked with
