Shop-our-collection

Rooted in creativity. Inspired by design, fashion  and sports. Behind the Arc is an Amsterdam-based creative agency defined by our ingenuity. Ranging from branding to event execution, our expertise is multidisciplinary. We aim for personality, authenticity, simple yet artful with a contemporary touch. More than ever, it is essential to have a story and be able to impact the world around us. We create. We design. We believe.

Rooted in creativity. Inspired by design, fashion  and sports. Behind the Arc is an Amsterdam-based creative agency defined by our ingenuity. Ranging from branding to event execution, our expertise is multidisciplinary. We aim for personality, authenticity, simple yet artful with a contemporary touch. More than ever, it is essential to have a story and be able to impact the world around us. We create. We design. We believe.

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

DESIGN IS OUR CORE

RGB 0 0 250

FASHION
IS IN OUR DNA

FASHION
IS IN OUR DNA

FASHION IS IN OUR DNA

FASHION 
IS IN OUR 
DNA

Our heritage is fashion. Leading the world of fashion in creative design and communication for over 15 years, we have transformed into a multidisciplinary studio. The ever changing trends in fashion still inspire us today, we believe our history shapes our future. Solar Initiative is our legacy, we embrace it and continue forward.

collage-5

SPORTS IS OUR
PASSION

SPORTS
IS OUR
PASSION

SPORTS
IS OUR
PASSION

SPORTS IS OUR
PASSION

SPORTS
IS OUR
PASSION

Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations.

Professional sports has played a big role in the lives of multiple team members. The passion and determination we once shared on the court, we now translate into Behind the Arc. Sports connect people from every gender, age, wealth class, ethnicity, height and all the corners of the world to create stories and memories that last generations.

The impact we create

The impact we create

Dutch Basketball Federation

Behind the Arc creates and implements communication concepts for the Dutch Basketball Federation to gain exposure and popularity within the Netherlands.

Increase of reach:

41%

Vogue Netherlands

Joining forces with Vogue in 2012, our expertise in art direction and design helped establish Vogue Nederland as a household name within the fashion industry.

Mercur Award: Magazine of
the year

We are Basket

Behind the Arc is building an online community that connects people from all over the world with a passion for basketball and fashion.

Read in over
100 countries

What we can do for you:

Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight  Creations ○  Brand Placement ○ Social Media Branding ○ Brand Activation 

What we can do for you:

Branding ○ Content Creation ○ Online Presence ○ Event Communication ○ Web Design and Development ○ Athlete Promotion ○ Photoshoots ○ Film Production ○ Highlight  Creations ○  Brand Placement ○ Social Media Branding ○ Brand Activation 

We create stories

We create stories

Brands we have worked with

Brands we have worked with

basketball-nederland-logo
nike-logo
de-bijenkorf-logo
vogue-logo
oqium-logo
topsport-amsterdam-logo

For more information contact us via info@behindthearc.com

For more information contact us via info@behindthearc.com